Saras Secret Essay - 1675 Words

Saras Secret Moving to the big city was a big step for Sara. Her parents always warned her about the dangers of city life, but she never let the warnings hinder her decision. Her dream of a fast paced life has been with her for as long as she could remember, and nothing could change her mind. Sara was brought up in a small town about 200 miles from the city. This was a town in which everyone was friends with everyone, and most of the doors where never locked. Looking at this town was like looking at a painting that would be hanging up in a museum somewhere. In fact, Saras house looked like, it too, would have its own painting. Nothing was ever out of place, it even seemed as though each blade of grass knew that it had a†¦show more content†¦And at that point she thought that this day was one she was always going to remember. Not even two seconds after, she heard a woman screaming. It was a terrifying scream, she knew the women was in trouble. She looked all around, and heard it again. Looking up at an apartment building she noticed it was coming from the 4th floor. Sara knew that this woman was in a life or death matter, and that she was the only one who could help. To be able to help the women, Sara would have use her special talents, and that there was a risk of showing her true identity. But after another terrifying scream from the women, Sara was convinced her that it was a risk she had to take. Sara was the only one who could freeze time, and take the attacker as far away as possible. This is why her parents could never find out about her powers. If they knew that their daughter was different, they would end up distancing themselves from her. Sara grew up with this secret her whole life, but never really had to opportunity to use her powers to help others because of the very little danger in her hometown. Sara’s eyes were the tools that laid behind her powers, by just blinking, her powers could come to life. So after another scream, Sara blinked her eyes, and all the people in the city, country, world, became frozen as if they where mannequins in a department store window, trying to look lifelike. By flying up to theShow MoreRelatedVictorias Secret Swot3921 Words   |  16 PagesMarket: Victoria’s Secret is a retail brand product of lingerie, clothes and beauty products, which is owned by the Limited Brands Company. It has thousands of retail stores opened in the United States and few in Canada. The Products are available through the retail stores, catalogue and online business. Such fast growing market was established by Roy Raymond in San Francisco during the 1970s. Raymond went beyond from just providing the traditional white cotton piece for underwear that sold inRead MoreEssay on Marketing Plan for Victoria Secret3982 Words   |  16 Pages15. Organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 14 16. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 15 17. Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 15 amp; 16 18. Evaluation and control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 16 19. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 16 amp; 17 Company Description Victoria’s Secret began in 1977 in San Francisco. It was started by a graduate student named Roy Raymond. He came up with the idea to create a specialty store because he wanted to buy lingerie for his wife but felt embarrassed to do this in a large department storeRead MoreAnnual Marketing Plan Victoria Secret4048 Words   |  17 PagesVictoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4Read MoreVictorias Secret Marketing Plan6238 Words   |  25 PagesVictoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Ã… ½Ãƒ ¡ry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Read MoreVictorias Secret4752 Words   |  20 PagesGroup Consumer Analysis: Victoria’s Secret | MKTG 425-101 | Michelle Fox, Tyler Gullivan, Shannon Johnston, Sara Seeger, Colin Watts | Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenageRead MoreThe Secret Service And A Protective Security Policy1309 Words   |  6 PagesIntroduction Assassination is always a serious business. It is unfamiliar to most of us who live in liberal democracies. The Secret Service found that assassination seems clear is that, for almost all subjects, attacks or near-lethal approaches occurred after a period of downward spiral in their lives (Dedman, 1998). The most often motive that assassins gave for attacking a public figure was to achieve notoriety or fame, and only a few wanted political change or acted in a group. Other assassinsRead MoreMy Sister s Keeper : Film Review Essay1433 Words   |  6 Pagesdefined as a two-parent biological family because their family consists of a father, a mother, and their two biological daughters and a biological son. The oldest daughter, Kate, was diagnosed with leukemia at a young age. After discovering that Brian, Sara, and Jesse were not matches to help Kate, her parents were advised to go through with an IVF process that would create a nearly perfect match for Kate. This child, Anna, was creat ed in order to supply the tissues, organs, and blood that are necessaryRead MoreThe Creed Way : Chapter One : Family And Places1291 Words   |  6 Pages so where was I oh yay so one day as i got up in the morning i realized only grandma and grandpa were the only ones getting ready for the day. But that was ok I guess. When the day was finally over i came home to an empty house. I did know max and sara were out with friends and grandma told me she was going to take the twins to the park. But mom and dad were in there room again, I was starting to get suspicious. As everyone was coming home later grandma went into mom and dad’s room. Then soon grandpaRead MoreChapter One : Family And Places1165 Words   |  5 Pagesanything else. But the guest room is usually empty so i do sometimes go in there. chapter two secret number 1 ? Well i m getting ahead of myself, so where was I oh yay so one day as i got up in the morning i realized only grandma and grandpa were the only ones getting ready for the day. But that was ok I guess. When the day was finally over i came home to an empty house. I did know max and sara were out with friends and grandma told me she was going to take the twins to the park. But mom andRead MoreImitation Of Life Is A Film Directly Focusing On The Relationships1551 Words   |  7 Pagesrelationships between mother and daughter. Although the main characters, Annie and Sara Jane, and Lora and Susie, seem similar in their relationships, the film juxtaposes them in terms of race. On the surface, the relationships presented are, at best, considered to be normal struggles between mother and daughter. Analyzing the specific trials and problems will reveal a difference in Black motherhood and White motherhood. Annie and Sara Jane face racial and identity issues, that cause the relationship to sha tter

Swot Poland Free Essays

SWOT analysis for wine in Poland This module assists exporters and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and threats for a wine exporter planning to target the Polish market. It also helps DC exporters to make a SWOT analysis, specific to their company. A SWOT (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in relation to market developments and competitors on selected markets. We will write a custom essay sample on Swot Poland or any similar topic only for you Order Now The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, both affecting your market entry. You are only in control of internal elements. You can adapt and improve their intrinsic quality according to market trends, and the resulting opportunities and threats, in your target markets. In Figure 1 you can find a SWOT analysis for a DC exporter of wine to Poland. Note that this analysis is generalised, and should be used only as an example. The CBI Export Marketing Planner (available at http://www. cbi. eu) offers tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of five variables; Men (human resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, qualitative certifications). Secondly, you can apply the value chain approach to analyse all value-addition activities of your company. Identifying external factors is done through a market audit. The character of all these elements is that they are beyond your control. You cannot influence them. The market dictates the rules of the global play you are about to enter. The key question here is: can you deal with the market trends? Do the trends offer you chances or challenges for export success? Together with the competitor analysis, it will determine your decision on final market selection and market entry strategy. CBI modules on your product (group) offer a lot of information on market developments, threats and opportunities. The third tool offered by the Export Marketing Planner is the STEEP methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), Economic factors, Environmental factors and Political factors related to trade. Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: marketinfo@cbi. eu †¢ www. cbi. eu/disclaimer SWOT analysis for wine in Poland Figure 1 SWOT analysis for wine to the Poland SWOT: DC EXPORTER OF WINE TO POLAND STRENGTHS †¢ †¢ †¢ †¢ †¢ †¢ Availability of cheap land and raw materials Favourable climate Larger production volume Innovative character of wine compared to Old World wines Competitive price Availability of low-cost human resources Unique grape varieties †¢ †¢ WEAKNESSES Transportation costs Lack of (access to) capital (investment/working) and export insurance Lack of access to market intelligence Lack of export/management experience Lack of Quality Assurance Systems Lack of entrepreneurial capacity Lack of tacit knowledge †¢ †¢ †¢ †¢ †¢ OPPORTUNITIES †¢ †¢ †¢ †¢ A new wine market with expanding possibilities and un-established tastes Expanding market share of table wine The domination of cheap wine can make entry for some DC exporters easier Low import tariffs Emergence of small independent importers dealing with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks; sharing of knowledge â₠¬ ¢ THREATS Dominance of semi-dry and sweet wines can limit distributors focusing on dryer varieties High volume requirements by importing hypermarkets, which lay a dominant role in Poland DCs face competition from each other Cultural and language differences EU quality assurance and legislative requirements difficult for DC producers (e. g. adding sugar) Trust in Eastern European brands due to tradition Preference for cheap table wine as a threat to market integration of more premium wines †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ This survey was compiled for CBI by ProFound – Advisers In Development in cooperation with Theo Jansen Disclaimer CBI market information tools: http://www. cbi. eu/disclaimer Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: marketinfo@cbi. eu †¢ www. cbi. eu/disclaimer How to cite Swot Poland, Papers

Technology in Marketing Research Samples †MyAssignmenthelp.com

Question: Discuss about the Technology in Marketing Research. Answer: Introduction: There is a significant impact that Technology has created in market research in modern days. Data collection which is one of the essential parts of marketing Research was earlier done through manually and also has to be recorded in Manual notebook. With the introduction of digital technology it is easily possible for all marketing research companies to easily collect store and process valuable relevant information in the domain. Technology has also enabled various effective tools that can be used in marketing research. The aim of the current report is to discuss the positive impact of Technology marketing research in today's business environment. The outcome of this report will help ResMarket Pyt, which is the Sydney based market research firm to adopt the technology. The report will therefore help the stakeholders of the company to understand the importance of adopting digital technology and the way it can help their business to improve in spite of the high cost that are involved in its adaptation. Method used in Marketing Research using technology Marketing research is an important part of Data Collection process from the external market environment, which ultimately helps in the process of making business and marketing plan for a business organisation. It is important for all marketing Research Organisation to use the best methods in research that is enhanced with the help of latest technology. Winer and Neslin (2014), have suggested that it is important to define the problem of research in marketing which is the primary step. In the subsequent step it is important to propose a perfect Research Design. Due to the implication of Technology, it is important for the market researchers to develop separate design that can help to enhance the overall process of Data Collection and sampling. Babin and Zikmund (2015), have mentioned that online survey is one of the popular ways of collecting market research data that is done with the help of latest digital platforms. One of the major advantages of these online surveys is due to the fact that it can help reduce the overall cost. This process is highly dependent upon web based Data Collection method and email survey that are believed to be few of the attractive ways adopted by market researchers. According to Trainor et al. (2014), with the help of online survey this possible for the market researchers to save huge amount of time that was earlier needed in the process of manual data collection. As most of the information is being collected in automatic method, it is not required for the surveyors to wait to collect data. Moreover, it is also possible for the market researchers to reach out to wide range of audience as it is done with the help of online digital platforms (Norman and Verganti 2014). For example it is possible to design the online survey for the help of social media platforms, where it is possible for several of the users to express their opinion about any marketing research topics. Accuracy is also one of the major advantages that are gained with the help of online surveys. As all the data collection process is done with the help of programming software, there are much less chance of errors that was a major disadvantage of manual data collection process. It is also possible for the participants of the survey to easily express their opinion and for the market researchers it allows them to collect data from wide range of audience. This can also allow them to provide better result of the marketing research (Neuhofer et al. 2014). Advantages in data analysis Data analysis is also one of the major advantages of use of technology in marketing research. According to Lin and Atkin (2014), as data are collected through online process it is possible for the market researchers to apply latest software that is used in the process of data analysis. The statistical analysis of the collected data is an essential part of marketing research. Earlier days, this analysis has to be done manually, where there were huge risks of errors. Huang et al. (2016), have suggested about the SPSS and Stata, which are few of the popularly used data analysis commercial software that are used by the current market researchers. High level of accuracy can be obtained with the implication of these data analysis software. Both quantitative and qualitative method of data analysis can be implicated with the help of this software. In many cases it has been seen that, market researchers often face challenge while processing huge amount of data that are collected from online s urveys. The data analysis software can easily manage the huge bulk of data and also help them to store for all future references. Transcription analysis which is one of the essential parts of qualitative research method can also be achieved along with text interpretation and coding. This part is essential in Analysis of data that has been collected from interview of various individuals (Henseler et al. 2016). The data analysis software also have the feature of content searching tools, which can help the market researchers to easily search for any vital information from the bulk of collected data. Data collected can also be compared and linked with other relevant data of the past. With this it is possible for the market researchers, analyse the changing environment of business. This thing is necessary for the business forms to bring about significant modification in their marketing plan. Mapping and networking is also one of the major features of data analysis software, which can help the market researchers to identify any flaws or fake information that has been collected in the overall process of marketing research (Malhotra et al. 2013). Initiation of new research roles With the implication of Technology in marketing research it is important for all marketing research companies like ResMarket Pyt to hire new skills and workers. Multiple tasking skills are one of the important features that allow the company to deal with the most of the important tasks related to Marketing research (Mittelstaedt et al. 2015). Hence it is possible for all marketing research business firms to create new job opportunities and Technology is being implicated in their investigation activities. Conclusion and Recommendations: Hence it can be concluded that in spite of the high expense that is involved in the implication of Technology in marketing research activities, it is possible for the business firms to gather precise and accurate relevant data. This can ultimately help the marketing research to provide better result of the investigation work. It is also important to mention in the context that in current days it is essential for all business organisations to have accurate and latest information related to the external environment of marketing. As the demands of the customers are changing rapidly, it is important to gather all the latest information, which will allow the companies to modify them business plan and stay ahead in the competition. The online marketing survey is one of the major advantages that allow the companies to save both cost and time that is needed in marketing research. Hence it is important in this context, for ResMarket Pyt marketing research company to adopt the technology in their marketing research activities. It is also recommended for the company to hire skilled software experts, who can make best use of the data analysis and data collection process that is needed to provide accurate and better marketing research result. The use of the latest data analysis software is also recommended for the company. At the initial stage, it is recommended that the company should modify the infrastructure so, which will allow them to make the best use of the technology in all the marketing research activities. References Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning. Henseler, J., Hubona, G. and Ray, P.A., 2016. Using PLS path modeling in new technology research: updated guidelines. Industrial management data systems, 116(1), pp.2-20. Huang, Y.C., Backman, K.F., Backman, S.J. and Chang, L.L., 2016. Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), pp.116-128. Lin, C.A. and Atkin, D.J. eds., 2014. Communication technology and social change: Theory and implications. Routledge. Malhotra, N.K., Birks, D.F. and Wills, P., 2013. Essentials of marketing research. Pearson. Mittelstaedt, J.D., Kilbourne, W.E. and Shultz, C.J., 2015. Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars. Journal of Business Research, 68(12), pp.2513-2516. Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology?enhanced tourism experiences. International Journal of Tourism Research, 16(4), pp.340-350. Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs. technology and meaning change. Design issues, 30(1), pp.78-96. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), pp.1201-1208. Winer, R.S. and Neslin, S.A. eds., 2014. The history of marketing science (Vol. 17). World Scientific.

Should Scholarships free essay sample

This leads to many feeling that scholarships should not be given to students who are financially well off because they have the ability to finance the penalty. Believe that everyone should be given equal opportunities and also because scholarships are not only about the money but also the prestige that comes with it. However, I recognize the fact that there are many ungrateful students who do not deserve the scholarships. Disagree those students who are wealthy to be deprived of a scholarship because firstly, everyone should be given a chance to be awarded a scholarship based on their ability.A students good performance should be recognized regardless of his financial background as it will be unfair if one qualifies for a scholarship based on merit but is deprived of it just because he is financially well off. Just like one of Singapore National Education message, we must uphold meritocracy and incorruptibility, which means everyone in this nation, should be given a level and fair pl aying field and anyone with the ability should be recognized. We will write a custom essay sample on Should Scholarships or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, a scholarship should be awarded based on he applicants academic results as well as his achievements in other areas.Secondly, scholarships allows the scholar to stand out in a group of applicants for a job which allows them to have a better job which eases the process of getting a job for himself. This also allows him to get more respect for himself in the society and also a better-respected place for himself in the society. The reason why a scholarship holder IS preferred compared to another applicant who does not have a scholarship is because, scholarships are usually an indication that the applicant has achieved excellent results in his academics and non-academic areas .An employer will give a scholarship holder a job compared to a non-scholarship holder as there is a higher possibility that he is a high achiever. Therefore , a student should not be deprived of this opportunity just because of his financial background. Though scholarships have these benefits for the scholars , there are some ungrateful beings that bite the hand that feeds them. These scholars are students who were very studious in school and wanted to get a scholarship so hat someone will sponsor for their education.However, once they have completed their education and if they have financial means, they pay up the amount for their bonded scholarship and escape to another company or help their family to get their business going. We have a notorious example that is Hector Ye. He had been offered a scholarship by the National Computer Board (NC) in the Cornel University where he had extended a year to complete his Masters Degree. He also wanted to do his research under a distinguished professor to earn his PhD.However when NC insisted that Mr.. Ye should serve his bond, he broke his bond and compensated to stay in America. He had stated that he wanted to stay in America for the next fifteen years as he had felt that he should serve the world not just Singapore. Mr.. Phillip ye, the first chairman of NC had stated that if he had allowed Mr.. Ye to stay in America, he would be mocking the others who came back to serve their bonds. Therefore, such cases where the scholars betray the company that paid for their education make scholars who pay up their bonds just because they have the financial means unworthy the scholarships which could , have been awarded to another student who is in the need of the financial support In conclusion, scholarships should be awarded to students though they are financially well off as everyone should be given an equal opportunity and also because scholarships is not only about the financial aid it provides but also the prestige that comes with it . Hough there are some ungrateful who make many feel that students who are financially well off should not be awarded a scholarship .

How To Stop Being So Distracted While You Write In WordPress

How To Stop Being So Distracted While You Write In WordPress Simple, less, fewer, quiet, white space–these are the trends. We want to live by the motto of less is more. We want simplification. We want our lives to be free of distraction, and we want our technology, devices, and apps to reflect that. Minimalism then, with complete functionality. This has carried over into other activities, like writing. Simplified distraction-free writing is all the rage. Written on inkpen.in, one of many online distraction-free writing apps. Distraction free writing app Draft works great, too. SimpleNote will work, too, if you want a basic writing program. Do a search on distraction free writing and youre going to find an endless number of apps and software for every device and operating system: everyone is going distraction free with their writing. Why Use Distraction Free Writing Tools? A 2011 research project by Nathaniel Welch  explored the viability of minimalistic writing software. He began by surveying people who wrote, asking them what they wrote, and what they liked and disliked about the tools they used to write. In Welchs survey, he discovered two kinds of writers: People who wrote in a corporate or academic environment want lots of features and formatting options. People who wrote for their own enjoyment or wrote fiction wanted something more minimal. What can we take away from what Welch discovered? Distracting Tools Slow Us Down Welch points out that software is made to be generic.  Microsoft Word (the king of bloated writing software) can do just about anything for everyone whether academic or corporate or personal use. That means it is so packed with features (spreadsheets! ebooks! resumes! posters! desktop publishing! memos!) that most of us dont use half of them, though if you pool all of the users they all get used somehow. Bloated and distracting software comes when you make a tool for the largest common denominator.   This means writers are carrying a 200 lb. backpack as they climb the mountain of creativity when they only needed a 5 lb. backpack. You might just want to write poetry, but youre carrying the entire toolset for corporate word processing. Distracting tools slow us down. #DistractionFreeWritingWe Are In A Battle Against Features Welch also discovered that [e]very single one of my responders despised Microsoft Word’s auto-correct but thought spell check was the most essential feature any word processor could have. We all want some features and formatting options, but we dont all want the same amount of features. Features quickly become bloat and take up space both on the screen and in our decision making process. Welch then went on to do an overview of several word processing programs, explaining that you could minimize some of those excessive features that many writers didnt want, but that it wasnt easy. Its not a simple one-click option like it is in WordPress (more on that in a bit). You had to fight against the software to make it less distracting. Why go through all that work just to turn off the features that a writing app or software is touting as its strength? Because most of us need to go into Do Not Disturb mode to really get things done. No, multi-tasking doesnt work. No, youre not going to write a detailed an insightful post with useful facts when theres a three-ring circus around you.  It wont happen. Features and options are just more things to fiddle with when you really need to just get words written. Too many features require more decisions, a waste of creative energy. #DistractionFreeWritingWriting Is Like Flying A Plane When I was a student pilot, one of the things that was drilled into me was being aware of cockpit distractions, referred to as keeping a sterile cockpit. Essentially, during any stage of flight that isnt cruise flight, pilots are required to avoid distractions that keep them from performing taxi, takeoff, landing, etc. This includes unnecessary talking, using electronic gadgets, and so forth. Pilots are supposed to pay attention and be mindful of what needs to be done. Distraction-free writing is the sterile cockpit rule for writers, especially  with blogging where  simpler is better, both in the visual look and how we approach content (even  long form content). Of course your writing isnt the same as flying a plane of people safely, but the point is clear: distractions all around us keep us from doing the job well. Noise, discomfort, and visual: these are all distractions.

How To Write A Good Definition Essay, with Topics

How To Write A Good Definition Essay, with Topics How to write a definition essay (Writing Guide) How to start How to write a main part How to write conclusion Outline example List of topics There are quite a number of essays that students are supposed to learn in high school and in college. Most of these skills are not just crucial for class work and exams, but rather they are also when it comes to daily activities at the place of work. As such, these are skills that go along the way into helping students tackle career chores with more ease. The definition essays tend to be long and thorough. Though it is not as popular as most of the other essays, it can prove to be a challenge. As such, where given a choice, students are advised to choose those words which have plenty to write about. This is relative to the lengthy nature of the essay and could mean that the student may run out of ideas before they can meet the length threshold. There are those words that have a definite meaning, such as book, tree or even glass among others. However, there are those that have a more abstract meaning depending on the person giving the definition. In an example, a word such as honor, love or honesty will have a personal and an academic meaning. As such, the word choice for a definition essay is crucial, relative to the determination of the amount of content a student can write about the same. The essay is written in the best choice of words for the readers to understand what the writer is trying to explain. It is important that the writ er does not use jargons to explain a word as they are trying to get the audience to understand. As such, simplicity and clarity are the keys when writing a definition essay. As such, the definition essay elicits a debate among the readers and between the readers and the writer, with regard to what the definition of a certain word is. It is important the writer is able to engage the audience in a battle to determine the true meaning of a word from a personal and academic point of view. Structure of a definiton essay Like most of the other essays, the importance of the outline cannot be underestimated. This is relative to the fact that the outline acts as the framework within which all the ideas in the essay are organized. It is also among the baselines which help the writer brainstorm on the ideas to include, check for weak links in the content development, reduce the time it takes to write the essay and refine the ideas outlay for the audience. Below is an example of what the outline of a definition essay will look like. Introduction Attention getter Thesis statement Body Body paragraph one: History and origin of the word Body paragraph two: Dictionary explanation and use of the word Body paragraph three: Personal definition Conclusion Following the definition essay outline guide stipulated above, it is crucial to understand the various aspects which go into making a good definition essay. Each of the sections on the outlines play a crucial role to help the audience engage the mind of the writer and vice versa, in the debatable explanation of what a word will mean to either of the parties. Introduction for a definition essay The introduction of the essay is crucial, as the writer uses it to help the audience connect with the debate and the ideas floated in the essay. The first part of the introduction is the attention getter. This is also referred to as the hook, as it is developed in a manner to get the attention of the readers. There are quite a number of articles that can be found online, among other mediums and thus it is upon the author to make sure they get the attention of the readers for them to engage with the article beyond the topic. The writer has to make sure they have the best start for the paper to keep the readers going further into the text. Even for the teachers, it is important that the student is able to keep them interested, which translates into better grades. Thesis The other part of the definition essay is the thesis statement. Like the attention getter, it is important for the writer to have the ability to develop a thesis statement which draws the readers to wanting to know more about the word. The trick here is to make sure the thesis statement is framed as an argument. In an example, the word patriotism does not mean that citizens have to blindly follow the values of the government, but those the nation was founded on. This creates an element of debate, where the author may argue, the sitting government does not inspire patriotism among the citizens. This is a topic likely to spark a sharp debate and makes sure the audience is eager to get to the bottom of the debate. The thesis statement in this case is clear, which means that the writers should always avoid being vague. At the same time, when writing a definition essay, the writer should ensure the thesis statement is short and precise. It also has to be a complete sentence, not just a ph rase that leaves the audience hanging, while identifying the purpose of the paper. Like an outline, the thesis statement is a guide, but one that defines the structure of the paper more than the outline does. The bottom line is that, other than the thesis statement being interesting, it should also be relevant to the debate developed in the paper. Body paragraphs The body of the definition essay articulates the debate established in the thesis statement an elaborated in the introduction. The first paragraph of the body paragraphs debates the issues regarding the history and origin of the paper. The first paragraph is associated with introducing the word to the audience and helping them to better understand the baseline of the word and what it to be discussed in the paper. The first paragraph also helps to prepare the audience for the debate in the definition essay. The second paragraph of the paper is associated with defining the word according to dictionary meaning. The author may choose to select a number of reputable dictionaries to use, in the definition of the word. The second paragraph is a section that relates to getting the meaning of the word with an academic approach. The third paragraph of the definition essay is associated with the personal definition of the word. How to write conclusion for a  definition essay The last part of the definition essay is the conclusion, where the writer summarizes the main points building the argument and then closing with an attention getter, by referring to the introduction and thesis statement. Finalizing definition essay To make sure the definition essay meets the academic and professional threshold, it is important to proofread the essay. This is to make sure there are no mistakes which could lower the integrity of the essay. When choosing the right word for the perfect essay, there are some elements to consider which include using a word that is abstract and has a complex meaning. It is important that the word is debatable and one which is familiar. The other important aspects include reading up on the dictionary meaning of the word and then researching on the origin of the word. List of topics for a definition essay: Love Success Honor Honesty Patriotism Hate Terrorism Farming Technology Laziness Cheating Marriage Relationship Family Rudeness Respect Sacrifice Boyfriend Wife Husband Girlfriend Home Fashion Beauty Privacy Rights Heroism Courage Fear Poverty Masculinity Feminism

Reflective account Essay Example | Topics and Well Written Essays - 1500 words

Reflective account - Essay Example ics such as technology and labour, sustainability, human resource management, strategy, operations management, just to mention but a few that fall under the global business concept. However, in this reflective paper; we will delve into details on human resource management. This paper will discuss in details the key principles of human resource management, its significance and relevance to the global business world as well as connect it with other topics that fall and the global business concept. According to Patrick (2012), Human resource management or simply HR is a function of the organization that is designed to maximize the performance of employees and the achievement of employer strategic objectives. Human resource is particularly concerned about how the organization will manage people in the organization and focuses on policies and systems. The department usually has a number of roles and tasks that they fulfil; these functions include the following: Recruitment, this is the intake of new staff into the organization. The human resource department ensures that only qualified individuals get into the organization and at the same time ensuring that the organization does not suffer due to lack of personnel. HR is also tasked with the training and development responsibility. They will ensure that employees meet the demands of the workplace environment by organizing seminars, in-house training, and educational classes also conducted. The human resource department works clos ely with the industrial relations of the organization. They aim at balancing the organization’s practices with the requirements that arise from collective bargaining and public law (Patrick, 2012). The department may also be tasked with the role of ensuring that the workplace is safe for the employees. It does this by making sure that the company conducts its activities in line with the work safety standards. Lastly, the Human Resource department is tasked with the role of enforcing and making

An Essay of Data warehouses with Big Data Example | Topics and Well Written Essays - 1250 words

An of Data warehouses with Big Data - Essay Example Basically, data warehousing is a relatively more intelligent and refined database administration system which can handle large amount of data. At the commercial level, data warehousing is further evolving in the form of Big Data which is aimed at storing and retrieving enormous amount of asynchronous and disparate data across distributed computing systems (Kusnetzky 2010). According to Ricardo (2011), traditional form of database administration is based on the fundamental technique of identifying and manipulating the different characteristic entities in a given dataset. These entities can be termed as database elements. Most important database elements are forms, fields, tables, and queries. In an RDBMS framework, these elements of a database are related with each other using simple administrator defined relationships. RDBMS can thus help an administrator to organize data in an intelligent and retrievable way. However, this technology is not always helpful to arrange data into multip le layers so as to facilitate more efficient stacking, less errors, and context aware distribution. Although the basic concepts of RDBMS are still in extensive use in different high level database applications (Kimball and Ross 2011), large scale information storage services are now progressing toward multidimensional management of data. Evolution of DW schema took place with regard to the needs of the industries and research institutes. It can be stated that evolution of data warehousing was initially aimed to mitigate the limitations of preexisting database management systems. According to Baru et al (2013), the database management industry has considerably matured and developed its own dynamics and techniques over the last twenty years. But in the past few years, data warehousing technologies have become commercially important. With the advent of Big Data, the database management industry has now developed â€Å"increased volume, velocity, and variety† of data storage, ret rieval, and even processing systems (Baru et al 2013, p. 60). Experts like Devlin (2011) have gone to the extent of stating that Big Data is a better and independent form of database administration technology vis-a-vis data warehousing. But the author appears to be more critical toward the traditional data warehousing technologies. From a holistic viewpoint, synchronization of data warehousing with cloud computing facilities is precondition to Big Data (Baru et al 2013; Kusnetzky 2010). Consequently, â€Å"taxonomy of data† (see Devlin 2011, section 2) in the realm of Big Data can be regarded as a viable cornerstone in the evolution of contemporary DW schema. For more details, refer to Figure – 1. Figure – 1: Taxonomy of data as viewed at the point of transition from data warehousing to Big Data techniques. The figure shows six main varieties of data named multiplex, textual, compound, derived, atomic, and measurement. (Devlin 2011, section 2) RDBMS is a databas e management system that is based on defining, linking, and organizing different database elements like tables, forms, queries, etc. However, a standard DW schema gives maximum importance to the data tables. As such, data tables are organized with the help of â€Å"dimensional modeling† (Kimball and Ross 2011, p. 16). This is a method of database administration which is based on simplicity and architectural coherence of distributed database systems with complex warehousing

Computerized Sales Inventory System Essay Example for Free

Computerized Sales Inventory System Essay By having a plan of widening the Cunderdin-Quairading Road , conservation is still involved because the management involved in the operation were able to conserve the old and big trees. They are able to protect and enhance the environmental values of road reserves. By consulting to the Department of Environment and Conservation for a clearing permit gave them permission what trees to cut and remind them to be responsible enough on how to conserve nature despite of the more industrialized world for convenience. The study also increased the employees’ and community’ s awareness of roadside conservation. It can provide safe and efficient road access while balancing best practice environmental management. It only shows that conservation is not a hindrance to save nature even though we want to improve our community or to build business. It is just a matter of planning and remembering the environment. The study about Shire of Cunderdin: Cunderdin-Quairading Road is just an example of conservation issue that must be given attention. It shows that people are still aware of the conservation issues and trying to promote goodwill to save the planet for our future generation. II. Case Study Shire of Cunderdin: Cunderdin-Quairading Road The Shire of Cunderdin undertook road upgrade works along the Cunderdin-Quairading Road during 2011. This upgrade was in response to the state government decision to close Tier 3 grain-freight railway lines which would result in increased grain freight traffic on local roads such as the Cunderdin-Quairading Road. The road works The road works included formation works, shoulder works, drainage works, overlay and widening. The object of the upgrade was to: * clear grass, some small vegetation and minimal trees * reform and improve drainage * box out shoulders to a depth of 10 centimetres * overlay old pavement 10 centimetres * widen the pavement to 9 metres with a seal width of 7 metres Grader, loaders and trucks were used for clearing and formation works. Where the major clearing was required, such as the removal of salmon gums, skid steers and a 3-ton excavator was used to manoeuvre in places where the large plant equipment couldnt go. The road reserve along the Cunderdin-Quairading Road consists of open roadside vegetation dominated by salmon gum, york gum, acacia and sheoak species in a degraded condition, with a predominantly introduced under storey of agricultural weeds. There are no declared rare flora or threatened ecological communities along the Road. Clearing was selective and only to the extent needed. When applying to the Department of Environment and Conservation for a clearing permit, each tree or area to be cleared was recorded on a GPS, with a view to minimizing the number of trees to be cleared, and to preserve as many large trees along the road, while creating a safe and effective road for users. The amount and diversity of roadside vegetation was taken into account when widening the road, and where one side of the road was less diverse than the other, the road was widened on that side. Agricultural weeds were cleared from undergrowth, and low vegetation was cleared on two s-bends to create a better line of sight, which reduced the need for a complete s-bend realignment and subsequent major clearing. Other works along the Cunderdin-Quairading Road were carried out under exemption, as specified under Item 22 of Regulation 5 (and Schedule 2) of the WA Clearing Regulations which specifies clearing within the road maintenance zones. Future plans Although no conditions were placed on the permit, the shire plans to put in place a strategic offset program where tree planting and revegetation of degraded areas and exhausted gravel pits will be undertaken annually to offset any essential clearing of native vegetation along roadsides. Future offsets will include planting low lying native shrubs along cleared road reserves to maintain aesthetics, for weed control, and to join vegetation corridors. Offset plans for 2011-12 include the revegetation of an old road reserve that was left after the realignment of an s-bend on Doodenanning Road. Agreements have been made with the adjacent property owner to allow room for farm machinery access. The revegetation will link up with a small pocket of remnant vegetation on the landholders property and existing roadside vegetation.

Veronika Decides To Die :: essays research papers

The book is about a lonely young man, Frederick Clegg, who works as a clerk in a city hall, and collects butterflies in his free time. The first part of the novel tells the story from his point of view. Frederick is attracted to Miranda Grey, an art student who he thinks is very beautiful. He admires her from a distance, but is unable to make any contact with her because of his weak social skills. One day, he wins a large prize in the pools. This makes it possible for him to stop working and buy an isolated house in the countryside. He feels lonely however, and wants to be with Miranda. Unable to make any normal contact, Frederick decides to add her to his 'collection'. After careful preparations, he kidnaps Miranda using chloroform and locks her up in the cellar of his house. He is convinced that the girl will start to love him after some time. However, when she wakes up, Miranda confronts him with his actions. Frederick is embarrassed, and promises to let her go after a month. The second part of the novel is narrated by Miranda in the form of fragments from a diary that she keeps during her captivity. She is scared by Frederick, and does not understand him in the beginning. At first she thinks that he has sexual motives for abducting her, but this turns out not to be true. She starts to have some pity for her captor, comparing him to Caliban in Shakespeare's play The Tempest because of his hopeless love for her and his deformed way of thinking. She tries to escape several times, but Frederick is able to stop her every time. She also tries to seduce him in order to convince him to let her go. The only result is that he becomes confused and leaves the room. When Frederick keeps refusing to let her go, she starts to fantasize about killing him.

Two Famous Indian Monuments

The most outstanding monument built by Emperor Shahjahan is the Taj Mahal at Agra. It is on the bank of River Yamuna. This grand mausoleum was built in the memory of his beloved Queen Mumtaj Mahal. It has been described as â€Å"a dream in marble designed by fairies and completed by jewelers. † It is made of pure white marble. As a monument of love â€Å"it is unsurpassed in the world. † It stands on a platform of 8. 5 meters height. The mausoleum rises to a height of 32. 4 meters. It is surmounted by cupolas at each corner. The bulbous dome in the centre of the cupolas has the appearance of an inverted lotus. There are four smaller domes at the four corners of the building. Four minarets stand at each corner of the terrace. The outer walls and the interior walls are richly decorated with exquisite inlay work and calligraphy. The mausoleum is surrounded by beautiful gardens and fountains. It is an spectacular example of Mughal Architecture and one of the seven wonders of the world. QUTB MINAR The tall and ever attractive monument of Delhi which can be seen from most parts of the city is called the Qutab Minar. Every body has the same question when one sees the structure for the first time. The question that is often being put up is â€Å"Why the monument is that big? † or â€Å"Was there any specific reason to build such a tall building or it was just a wish of the person who built it? † Well, the exact reason is assumed to have something related to commemorating the victory. Mughals used to build victory towers to proclaim and celebrate victories. Some say the minaret was used to offer prayer but it is so tall that you can hear the person standing on the top. Also, the minaret is not joined on to Qutuddin's mosque and the Iltutmish's mosque. Qutab Minar is among the tallest and famous towers in the world. The minaret is 234 feet high and the highest individual tower in the world. Other towers in the world are the Great Pagoda in Pekin, China and the Leaning Tower of Pisa in Italy but these towers are not as high as the Qutab Minar in Delhi. According to history books, the minar was started by Prithviraj or his uncle Vigraharaja who won Delhi from the Tomar Rajputs. However, it is assumed and historians believe that Qutubuddib and Iltutmish finished it though the minar may have been commenced by Prithviraj or Vigraharaja. The minar was completed in 1200 A. D and since then the tall structure has been there upright and ever beautiful keeping an eye to Delhi just like a sentry. When Alauddin returned from the wars in the Deccan, he had this thought in mind that he would build a victory tower somewhat similar to the Qutab Minar. The ruins of this very initiative can be seen adjacent to the Qutbuddin's mosque because Alauddin died at the very start of the construction work and no one carried on to finish the initiative taken by Alauddin. Qutab Minar is another great masterpiece of Mughal architecture. It has a number of floors or storeys which has beautiful carvings like the one on the tomb of Iltutmish. There are inscriptions all round the tower and these inscriptions reveal that Iltutmish finised the tower. The structure of the wall is made as such that it widens from top to bottom, just to make the minar stronger. Moving upstairs inside the minar will give you a wonderful experience and counting the stairs is always a fun for visitors. It has 378 steps which takes good amount of energy to reach at the top. The top of the tower gives aninsight to Delhi because you get to see the bird's eye view of the city. To point a few sight seeing from the top, you will find views of the Hauz Khaz on the left and the walls of the Jahanpanah and Siri on the right. It was this very top of Qutab Minar that was used by Khilji and Tughlaq kings to watch the wild Mongol hordes when they threatened Delhi. The top also served as the watch top for Tughlaq who watched Timur's army camp on the Wellingdon Airport. Other important monuments that is visible from the top are the walls of Tughlaqabad,Humayun's Tomb, Purana Qila, Firoz Shah Kotla and Jama Masjid. The minar did receive some damage because of earthquakes on more than a couple of occasions but was reinstated and renovated by the respective rulers. During the rule of Firoz Shah, the minar's two top floors got damaged due to earthquake but were repaired by Firoz Shah. In the year 1505, earthquake again struck and it was repaired by Sikandar Lodi. Later on in the year 1794, the minar faced another earthquake and it was Major Smith, an engineer who repaired the affected parts of the minar. He replaced Firoz Shah's pavilion with his own pavilion at the top. The pavilion was removed in the year 1848 by Lord Hardinge and now it can be seen between the Dak Bungalow and the Minar in the garden. The floors built by Firaz Shah can be distinguished easily as the pavilions was built of white marbles and are quite smooth as compared to other ones. The minar is not that erect as it used to be because of wears and tears over the past several years. Closely looking at the mina rives you an idea that it is somewhat tilled towards one side. The minar is very sincerely looked after by the authorities much like the same as other historic monuments in the country.

Researching Variable Naming Rules Visual Essay

You can’t use a space, period (.), exclamation mark (!), or the characters @, &, $, # in the name. You must use a letter as the first character. You can’t use any names that are the same as the functions, statements, and methods. The name can’t exceed 255 characters in length. You can’t repeat names within the same level of scope. Python There are some reserved words which you cannot use Other characters can be letters, numbers or _ Case Sensitive Must begin with a letter (a – z, A – B) or underscore (_) Can be any (reasonable) length Java Cannot begin with a number Must begin with a letter (a – z, A – B) or underscore (_) Can be any (reasonable) length Uppercase characters are distinct from lowercase characters. Similarities & Differences Similarities in the languages are that their variables should be made up of Alphanumeric characters. Another similarity is they should refrain from using most symbols. A third similarity is each has reserved words that the language uses for its own purposes. A difference is that they are not all case sensitive. Another difference is not all of them use the same reserved words for functions and methods. A third difference is Java and Python are platform independent while visual basic is not.

Large scale study Essay Example

Large scale study Essay Example Large scale study Essay Large scale study Essay They conducted a large scale study involving several thousand children (between the ages of 9-12) who watched a television programme, which was aimed to reduce sex-role stereotypes. They watched this once a week for thirteen weeks. They found substantial reductions in the stereotypical attitudes and beliefs about gender roles after exposure to these programmes. Greenfield (1984) supports this view, who found that Sesame Streets use of ethnic and disabled minorities helped children from minority groups to have a greater sense of cultural pride.Futhermore Mares (1996) examined research into anti-stereotyping and overall found that there was a moderate positive effect that children become less stereotyped in their attitudes and beliefs. However, one problem with the idea of anti-stereotyping is that it assumes there is some better stereotype. People may not agree about desirable stereotypes, but the use of stereotypes presumes that someone can and should make this decision. A further question in relation to anti-stereotypes is whether they work. Pingree (1978) challenged the idea of anti-stereotypes.He found that adolescent boys showed stronger stereotypes after they were shown commercials with women in non-traditional roles. Stimulation Hypothesis This explanation claims that media can have enormous potential for education. This maybe in terms of providing suitable models for children to imitate but may be most effective when individuals are placed in everyday situations and methods of resolution are provided. For example, an individual is shown behaving ant-socially and the television character deals with the situation in a pro-social manner.This explanation has been criticised because there is a danger that children will imitate the anti-social behaviour and disregard the resolution. However, Lovelace and Huston (1983) claimed that the most effective way of communicating a pro-social message may be to present the pro-social message without an anti-social behaviour. But, it has been argued that the conflict resolution strategy can effectively convey pro-social behaviour if there are a variety of models showing pro-social actions, if the pro-social resolution is given enough time and attention and if viewing conditions are sufficient.Further Research Evidence Friedrich and Stein (1973) studied pre-school children who watched episodes of a pro-social television programme. They found that the children remembered much of the pro-social behaviour information contained within the programme, and they behaved in a more helpful way than children who watched neutral or aggressive television. A further finding was that the children became even more helpful if they role-played pro-social events from the programmes.Baran (1979) studied children older children (between 8-10 years old). The children watched an episode of The Waltons, in which there was much emphasis on helping behaviour. The children were found to behave in a more pro-social way than other children who had not seen the programme. This confirms the link between pro-social media and aggression. Research focuses almost exclusively on the effects of television. Mares and Woodard (2001) considered how other media could have important pro-social effects.They claimed that childrens books have traditionally carried pro-social messages (e. g. Snow White who looked after Dwarves and triumphed over evil stepmother) which young children are especially fond of reading over and over again, reinforcing the message. Evaluation Hearold (1986) found that pro-social behaviour has been found to be on average twice as great the adverse effects of television violence on aggressive behaviour. This may be because programme makers try to get across pro-social messages, which is not the case for anti-social behaviours.However, research has been criticised in that a pro-social behaviour is measured immediately after viewing programmes, and there therefore may not be any real, long term effects. This has been shown by Sagotsky et al (1981). He showed children (6 and 8 years old) co-operative behaviour being modelled. He found that children of both ages showed an immediate increase in co-operative behaviour, however only the 8 year olds continued to show an increased co-operation seven weeks later. This suggests that pro-social television programmes has relatively short-term effects on some childrens pro-social behaviour.On the other hand Eisenberg (1983) argued that pro-longed viewing of pro-social programmes can result in substantial increases in childrens pro-social reasoning. Moreover, the link between pro-social media and behaviour has been criticised in that exposure to filmed models has less effect than exposure to real models. Overall, research on pro-social media is somewhat disappointing in terms of the moderate findings and the lack of interest from researchers, particularly when contrasted with the vast number of studies related to the anti-social effects of media on behaviour.Psychologists ought to give pro-social media affects more attention. Media Influences on anti-social behaviour Much emphasis has been put on the role of media in influencing anti-social behaviour. Explanations as to how the media can exert an anti-social influence upon an individuals behaviour have been proposed. Cognitive Priming One reason why media violence may play a part in producing aggressive behaviour is due to Cognitive Priming. The basic idea is that aggressive ideas in violent media activate aggressive thoughts and feelings in the viewers because they are associated in memory.After watching a violent film, the viewer is primed to act violently because a network of memories associated with violence has been activated. Research Evidence Evidence for the importance of cognitive priming has been reported by Josephson (1987). In Condition 1, Canadian boys were shown a television programme involving violence in the form of a gun battle, in which the snipers communicated with each other by the means of walkie-talkies. In Condition 2, the boys watched a non-violent programme about a motocross team.After the boys had watched the television programmes, they all played floor hockey. Before the game started, the referee gave the boys instructions either by a walkie-talkie or a tape recorder. The findings showed that the boys who watched the violent programme and received the instructions by a walkie-talkie were more aggressive during the hockey game than the boys who watched the same programme but received instructions by tape recording. This suggests that the walkie-talkie acted as a cue to aggression. Huesmaan (2001) also supported the cognitive priming explanation of aggression.He stated that the concept is useful in explaining why the observation of aggression in the media is often followed aggressive acts that differ from the original behaviour. Desensitisation Desensitisation provides another explanation of the relationship between anti-social media and aggression. This explanation suggests that frequent viewing of television violence causes viewers to be less anxious and responsive about actual violence, seeing it as normal. In the absence of this anxiety, violence is no longer inhibited and aggressive behaviour portrayed on television may be imitated.Research Evidence The explanation has received research support from Cline et al (1973) who found that boys who watched a steady diet of violent television showed less physiological arousal to new scenes of violence than participants in the control group did. This is supported by Thomas et al (1977) who showed two groups of children a videotape of young children behaving aggressively and recorded their physiological reactions. He found the same results in relation to Cline et als (1973) study.These studies therefore imply that reduced responsiveness may be associated with an increased acceptance of violent behaviour. However, this explanation has been challenged by Cumberbatch (2001) who argued that people might get used to screen violence but this does not mean that they will get used to violence in the real world. He claimed violence is more likely to make children frightened. Social Learning theory An alternative explanation that explains the effect of media on anti-social behaviour is Banduras (1986) Social Learning theory.Bandura argued that television can teach skills that may be useful in committing acts of violence. He suggested that children learn forms of behaviour through observational learning or modelling and this behaviour may be imitated subsequently. This is especially likely if the specific behaviour is reinforced because it increases the likelihood of the child imitating the behaviour. Imitation is also more likely if the observer identifies with the character on television e. g. same age. Research Evidence Banduras Bobo experiment (1961) supports his explanation.He carried out a study where Nursery children watched a film where an adult behaved aggressively or non-aggressively towards a Bobo doll. He found that children in the aggressive condition reproduced the physical and verbal behaviours modelled by the adult. However, children in the non-aggressive condition showed very little aggression towards the dolls. This supports the view that children learn specific acts of aggression and also learn increased aggressiveness through imitating models even when such models are not real.There have also been anecdotal claims of copycat acts of violence. For example the two boys who murdered James Bulgar were said to have been inspired by the video Childs Play. However, there is no real evidence for this and Cumberbatch (2001) reports that no link was ever found. Furthermore, Hearold (1986) provided evidence that pro-social behaviours can also be learned from observing positive role models on television, especially if the models are rewarded for their behaviour.He also stated that it seems that the influence of television on pro-social behaviour is stronger than antisocial behaviour. All of the above explanations provide evidence that media can have an anti-social effect on behaviour. Further Research Evidence Research studies also support the view that media can have an anti-social effect on behaviour. For example Parke et al (1977) showed that aggression in delinquent boys rose if they watched violent films at home. In contrast, no change in aggressive behaviour was observed if they view non-violent films.However, it is hard to evaluate research conducted into the effects of media on anti-social behaviour because many of the studies are limited in scope, focusing only on the short term effects on behaviour of exposure to a single violent pr ogramme. Criticisms of research into the effect of media on anti-social behaviour Researchers have suggested that the media has no effect on aggression. Howitt and Cumberbatch (1974) conducted an analysis of 300 studies, which led to the conclusion that television violence does not influence childrens behaviour.A further criticism of explanations and research into the effect of media on anti-social behaviour is that there may be important individual differences which have to be taken into account. For example, people who are more aggressive may choose to watch anti-social programmes and are more influenced by them. Overall Evaluation Overall, evidence shows that media influences can have anti-social effects on behaviour. However, evidence has also been provided which claims it can also have pro-social effects. This suggests media may have both, depending on the context contained within the programme.

How to address members of the Government in a letter

How to address members of the Government in a letter Writing to the Government Will you have something you just have to say to the next government of this country? It seems fitting somehow (not sure why) to follow-up our last blog with a quick clarification on how to write to MPs. After all, the wait is nearly over. The campaigning is all but finished. We know the results are a tough one to call, and that whoever rises victorious from the hustings will have some tough calls to make. So if youre interested in sharing opinions, suggestions, recommendations, congratulations, or even a selection of budget recipes with whichever party (or parties) makes it past the post, heres how to do it. Its considerably more straightforward than politics. Prime Minister For the new/re-elected PM, begin your epistle, Dear Mr [insert surname here], or even more simply: Dear Prime Minister. Finish Yours sincerely. The Cabinet For the rest of the Cabinet, its just Dear [appointment]. For example, Dear Minister, Dear Home Secretary, Dear Lord Chancellor, Dear Under-Secretary and so forth. If the appointment in question is particularly long-winded, its better to use their name. Yours sincerely is the sign-off. Envelopes Members of the Cabinet are known as Right Honourable. The formula for addressing them on the envelope is: The Rt Hon [title] [name] [honours], MP, [appointment/position] Bear in mind they may not have a title (eg Sir), or any honours (for example, KBE, CBE etc). So the next PMs envelope would read (in your best handwriting): The Rt Hon [Gordon Brown/David Cameron/Nick Clegg/Shock outsider], MP, Prime Minister. Democracy Now, after youve written your X, youll be well-equipped to write anything else you feel you must. Before then, of course, theres just the small matter of counting the votes. And you can also always have your say on what appears here. Just leave a comment below, or contact us directly. Write Now aims to address any questions you may have about business writing: blogging with the people, for the people. Image credit:derwiki / Pixabay

Sensory Perception Essay Example | Topics and Well Written Essays - 750 words - 1

Sensory Perception - Essay Example This means that whenever a certain sensation is perceived through the different senses of the body, information becomes processed as per what has already taken place in the past making it an issue of associating events. As a result, this is backed by the Pavlovian theory of reinforcement, and this makes information to be perceived as accurate provided a given stimulus is introduced every time to produced similar effects (Ban & Gantt, 2008). However, this pavlovian theory plays a significant role in labeling sensory information as inaccurate in events when experience contradicts sensory input. In most cases for sensory information to be perceived as inaccurate, a process termed as the construction of doubt takes place within an individual, whereby it creates a break down in the association between stimulus and expected results (Asratyan, 2001). The breakdown in belief takes place slowly and accounts for the largest factor that leads to inaccuracy of sensory information due to the pres ence of contradicting experiences from time to time leading to inconsistencies in perception of stimuli. In order to believe in sensory information, an individual’s intent also features in that it all depends on what the individual expects to perceive or gain from the sensory experience. This can be taken from the psychological situation of the individual making belief in sensory information to be accurate or inaccurate based on their state of being. For example, a fiercely hungry person perceives food on almost all instances including those that have nothing to do with relief from hunger. In addition, the external environment plays a key role in the accuracy, which is especially so in the case of cognitive impenetrability (Barth et al, 2012). The concept of cognitive impenetrability contributes to the inaccuracy of sensory information based on the environment in that the external environment may have objects and aspects that are not apparent to sensory organs, but these, bas ed on experiences are apparent to cognition. Consequently, cognitive impenetrability accounts for data inaccuracy in cases where one does not logically and critically process or analyze sensory information to make an immediate decision. This makes sensory data largely unreliable and invalid in spite of perceiving the immediate environment correctly as per available senses, but in the absence of cognition and experiences. Sensory information can further be made accurate or inaccurate based on confounding of different sensory organs and the data perceived. One sensory organ can pick information correctly, while another can take in information from a different angle making the information conflicting and interpretation becomes difficult. This also makes sensory information processed inaccurate by not following dynamics of the environment and the input of all the senses (Hwang, 2008). Besides the different factors mentioned in influencing the accuracy of sensory information, analysis an d assessment of sensory data, nature and nurture are involved. Nurture plays a large part in interpretation and evaluation of date through application of acquired information and experience in learning, also known as perceptual learning. Nurture allows interpretation of data as per active or passive cognition, in which case it serves to correct internal errors (Barth et al, 2012). These are errors emanating from nature in perception, as nature allows interp

Process of exploring acomplex situation Essay Example | Topics and Well Written Essays - 1750 words - 1

Process of exploring acomplex situation - Essay Example Technology is one particular element in the current human culture that connects every nationality together in the present system of things. The material culture that it opens up to the current human generation actually increases the capability of the people to relate to each other even beyond understanding the cultures and values of each nationality through the existence of language. Likely, the idea is that technology becomes an undeniably fine link between people around the world today especially because of the advancement that it implies on every group of people regardless of their culture and values as members of the human society. Certainly, although different, people are made one with the help of the recognition and understanding of different norms and regularities in the human society. Meanwhile, perspective naturally refers to individual belief. It may or may not be accordingly related to the worldviews accepted by the society, but it certainly is based upon one's own understanding and beliefs. For instance, such matter could be identified through the understanding of one's culture. Elements of culture are significant in explaining the differences of people in the different areas of the world. Understandably, such elements make a certain implication on how and who a certain group of people is depending on their perceptions of life, their language and their historical background as well. Likely, such elements of culture are used to identify people regarding their lifestyle and how they are actually able to contribute to the development of the society at present. Value conflict usually occurs when a person's ideas of something or someone does not connect with that of the others. Likely, in terms of language, such situation occurs when one does not understand a language based on the perception of others. If one foreigner does not understand the way English should be understood, comprehension of the conversation becomes impossible. Perspective is then based upon the belief of a person and the basic understanding that he has upon himself and the society that he lives in. 3. (a) Read through the article of The Environmental Crisis (at the end of TMA 01).As you read through the article create one summary spray diagram to illustrate the main ideas you obtained from the article material. (15% marks) (b) Then create a rich picture for the article. The rich picture should capture both what you have read about and what you personally think and feel about this issue. (15% marks) The environment exists in connection with the kind of society that lives in it, everyone living in it then should recognize the responsibility they have towards protecting the resources provided by the environment to them. (c) Determine if this issue is a mess or a difficulty. Give justification for your choice (not more than 200 words). Your justification should indicate that you have understood the concept of these situations. (20% marks) At the present, the society is critically involved and focused with the rapid industrialization and the technological advancement in every field that is connected

The dinosaur ridge in colorado Assignment Example | Topics and Well Written Essays - 500 words

The dinosaur ridge in colorado - Assignment Example useum where a road slices through a mountain where dinosaur footprints, bones and fossils of pre historic plants and insects are etched by nature into the scraped rock walls. There were a lot of foreign visitors and local families drawn by the amazing sites, with kids hugging the giant footprints as if feeling the spirit of the pre historic beast. The guide is keen to educate the visitors. According to him, some of the best known dinosaurs, diplodocus, stegosaurus, allosaurus, and Apatosaurus were discovered here in the late 1800s. The main entrance of the museum has the fake models of these dinosaurs, which are just thrilling to observe. Though the museum is not as large as one expects after reading about it on the internet, the experience of having to ride on the old rickety mini-bus, the well-versed tour guides and the touching of the bones and the dinosaur tracks on display makes the tour amazing. The place has a great history as the guides made us discover. There is a mountain on the side whose surface looks like the surface of mars, which according to the guides is what the earth looked like back in the dinosaur days. It is gray, hard and crusty and surrounded by the treasures of fossils that made the geologists and paleontologists to have the site designated as a natural landmark in order to preserve the fossils in 1989. The guides refer to the tracks as the dinosaur freeway. Though they do not reveal the details of the dinosaurs, they are the most popular and spectacular parts of the ridge. The mysterious faint prints, massive and three toes announce the earthly presence of the dinosaurs. In most cases, one will find children staring at the mother and baby footprints perhaps wondering how big the dinosaur young ones could have been. According to the guides, the ridge also has interpretive signs at the trail locations, which explain local geology, trace fossils, paleo-ecology, a volcanic ash bed and how economically, coal, oil and clay have developed

Analysis of Personnel Management and HRM Perspectives

Analysis of Personnel Management and HRM Perspectives INTRODUCTION The report has two sections; the first will focus on critically analysing the principals of Personnel Management (PM) and Human Resource Management (HRM) and the similarities and differences between them. Furthermore, John Storeys (1992), Guests (1987), Beer and Spectors (1985) points of difference will be provided and adapted to a Subway franchise. Finally, the appropriate recommendations on how the company could improve its HR procedures. The second will focus on context of Subway Franchisor Corporation which is currently the leading fast food company in the US, winning numerous awards since it was founded in 1965 by a 17 year old Fred DeLuca. It provides nutritious menu choices, flexible food options on its gourmet breads, sauces and toppings. The company also specialises in wraps, tortillas and salads as well as a variety of drinks. According to Subways official website (subway.co.uk), their mission is to supply good quality food and service, and also provide the tools and knowledge to entrepreneurs to gain competitive advantage over other fast food companies. It is important to understand Subways role as a franchisor. This report is not based on an analysis of the Subway Corporation, the franchisor, but rather on an individual Subway franchisee. 1 Personnel Management The history of PM began around the end of the 19th Century; a concept closely connected to the contradiction in relations between companies and their employees. It is believed that PM evolved through phases: Welfarist (until 1920s) Characterised by an emphasis on the provision of welfare facilities and efforts made to create the ideal factory (Cumming, 1993, pp.4-5). Personnel Administration (1930s) In the form of recruitment, basic training and record keeping (Armstrong, 1996, p.32). Development (1950s) Management of employee relations becomes the critical contingency factor of PM due to the rise in TU membership and collective bargaining. A wider range of personnel services were provided (Armstrong, 1996). A broad definition of PM is a function concerned with putting in place, the processes and procedures to make sure the organisation has the right staff at the right time so it can operate at a very basic level. Similarly, Cole (2002) describes PM as the function of management that has to deal with the recruitment, employment, training, redeployment, safety and departure of employees. 1.1 Functions of Personnel Management PM tries to maintain fair terms and conditions of employment, whilst efficiently managing day-to-day, personnel activities at the operational level. Heavily based on administrative tasks; It involves hiring and developing employees so that they become more valuable to the organisation. More specifically, the functions of PM are identified by Armstrong (1996) in Appendix 1. In broader terms, the functions include:- Conducting job analysis, recruiting and selecting and handling promotion internally. Training based on legal requirements of Health and Safety procedures, risk assessment. Remuneration: making sure the correct wage/salary is paid at the right time (Cole, 2002). Providing benefits and incentives. Appraising performance, resolving disputes in the form of grievance and discipline. Monitoring absences and sickness using techniques such as the Bradford Factor (identifies the number and patterns of absences). Redundancy: administration of and dismissal procedures (Cole, 2002, p.26) 1.2 Advantages and Disadvantages of Personnel Management Identifying people as the central function of an organisation which need controlling and allocated effectively (Bach, 2005), is the key advantage of PM as it is essential to the survival of the organisation. As previously mentioned, personnel managers can identify staffing gaps and assign the right number and type of people the organisation needs, (Armstrong, 1996, p.28). Furthermore, it is a very methodical. There are clear ideas of what has to be done in certain situations implying that there is transparency and consistency in the way individuals are treated. The advantages of PM may however also have negative implications. For example, Maslow (cited in Strage, 1992) identifies that individuals are different with different needs. The model is inflexible and standardised, dealing with each employee and every organisation in a certain way. This may not be appropriate for all employees or organisations. PM has often been described as routine and very process driven. This may be ideal for large organisations however not for smaller firms. The process is costly and time consuming to manage effectively. Finally, the culture and individual values of the workers are not considered, along with the adversarial relationship (the wanting of different things) between workers and management. 2 Shift from Personnel to HRM In the 20th Century there was a broad discussion whether or not HRM represents a fundamental change in people management or it just a phase of PM (Beardwell and Claydon, 2004). Some theorists emphasised a transformational shift from PM to HRM (Spector, 1985). Tyson and York (1993) believed that people are a businesss most important resource and that the achievement of organisational goals depends mostly on this. At the same time others believed that HRM was just a next step in PM development caused by historical and environmental factors (Bach and Sisson, 2000). It was stated that in PM, employees are seen as a variable cost, while HRM shows that they are a variable asset to the organisation. However, some theorists argued that change in name didnt bring a change in reality, therefore HRM was described as an old wine in new bottles (Armstrong, 1987) and as a wolf in sheeps clothing (Keenoy, 1990). Theorists tried to answer these questions by identifying similarities and differences between two approaches of people management. Legge (1995) identifies following similarities:- Both emphasise the importance of integration. Both linked employee development with the achievement of organisational goals. Both sought to ensure that the right people were in the right job. Both gave the responsibility of people management to line managers. 2.1 Beardwell and Claydon Model (2007) In contrast, Beer and Spector (1985), Guest (1987) and Storey (1992) compared the models and identified several points of difference which are summarised in a single model developed by Beardwell and Claydon, (2007, p.13). It examines differences between them in 5 perspectives seen in Appendix 2. 2.2 John Storeys Model (1992) Another model, underlying the previous one was made by John Storey, who identified 27 differences between PM and HRM. These points are grouped into four categories: beliefs and assumptions, strategic aspects, line management and key levers (Appendix 3). 2.2.1 Advantages Clearly identifies the differences between the two. Shows consideration to organisational culture, strategies, leadership. Identifies a two dimensional map: interventionary/non-interventionary and strategic/tactical (Armstrong, 1996, p.62) 2.2.2 Limitations Companies often combine both approaches and therefore cannot be characterised under just one. Organisations beliefs and assumptions as these are often invisible and non-tangible (Beardwell and Claydon, 2007). 3 Human Resource Management HRM presents a variety of different styles and models. Storey (1989) identifies its two types: hard and soft. Later, Michigan Business School (MBS) and Harvard University developed two different basic models, which have been very influential in the interpretation of HRM (Beardwell and Claydon, 2007): Matching model associated with a hard approach and Harvard model, in connection with soft. These two particular models underline the two main concepts: Matching model became a basis of best-fit school of Strategic Human Resource Management (SHRM), whilst Harvard models ideas contributed to best-practice approach. These will be discussed further. 3.1 Soft/Hard approach to HRM The hard approach stresses the importance of close integration of HR policies, and activities and systems of business strategy. Also, the emphasis is placed on cost-reduction strategies (Schuler and Jackson, 1987). Furthermore, it detects the strong from the weak i.e. those whose attributes and skills help the company to achieve strong strategic positioning and competitive advantage. The soft approach recognises employees as valued assets to attain competitive advantage through their commitment, high quality, adaptability, performance and their skill set. Employees are proactive through collaborations and participation. Soft and hard approaches are very contrasting especially when implementing a single approach. Soft and hard approaches show an obvious gap between what would be characterised as rhetoric and reality. 3.2 Matching Model The model is developed by MBS (Fombrun et al.,1984). It shows an interconnection between different environmental forces (political, economical, cultural), business structure and strategy and HR policies and practices. It emphasise a close relationship between the last two (Appendix 4). The model is associated with a hard version of HRM that is characterised by using HR in order to meet business objectives. Two basic assumptions form a model (Beardwell and Claydon, 2007): Effective way of people management is not universal: it depends on the particular organisation. Employees should follow the same business views as managers and the owners in order to maximise organisational performance. 3.2.1 Advantages Takes into account the influence of external factors on an organisation and its HR polices. Emphasises tight fit between HR and business strategy that leads to competitive advantage (Beardwell and Claydon, 2007, p.7). 3.2.2 Disadvantages Business level strategy and HR strategy could not be linear (Bratton and Gold, 2001). Fails to generate employee commitment (Purcell, 1995, cited in Storey). Excessive fit could be a disadvantageous to achieving goals (Boxall, 1996). 3.3 The Best-Fit Model Best-fit model belongs to contingency school of SHRM that explores the link between stages of organisational development, strategy, HRM policies and practices (Boxall and Purcell, 2000). There are several best-fit models: life-cycle model (Kochan and Barocci, 1985), competitive advantage models (Schuler and Jackson, 1987 and Miles and Snow, 1984) and configurational perspective (Marchington and Wilkinson, 2002; Delery and Doty, 1996). 3.3.1 Life-Cycle Model The model matches HR policies and practises with the stage of organisational life-cycle (Appendix 5). In the start-up phase, HR polices should be flexible and attract talented and skilled employees. The growth stage should have more formal HR procedures, efficient management and organisational development. The maturity stage is characterised by cost control, HR strategy and, finally, in the decline stage, the company shifts to rationalisation with a reduction of workforce and redundancy implications (Kochan and Barocci, 1985). 3.3.2 Competitive Advantage Model The model links HR systems and organisational strategy. Porter (1980) argued that firms could follow only three generic strategies: cost leadership, differentiation or focus strategy. Schuler and Jackson (1987) matches these with a firms HRM polices (Appendix 6). The emphasis shifts from long-term focus, coordination and broad career path under the innovation strategy to fixed job descriptions, immediate focus and continuous training under quality enhancement and to short-term focus and minimal level of training under the cost reduction strategy (Schuler and Jackson, 1987). Miles and Snow (1978) classify companies into four distinct strategic groups (defenders, prospectors, analyzers and reactors) and base their response to three major problems: entrepreneurial, engineering, and administrative. Their competitive advantage framework (Miles and Snow, 1984) links three of these strategies with firms HR practices (Appendix 7). Application of their model to the organisation increases busi ness performance. 3.3.3 Configurational Model Contingency school was criticised for its lack of sophistication, because of its attempt to relate only to one variable. Configurational model is a more complicated approach that focuses on multiple independent variables that effect HRM strategy. This approach represents non-linear synergistic effects and higher order interaction to maximise performance of the company (Delery and Doty, 1996, p.808). The model emphasises internal congruence with organisational systems such as management style, finance and culture (Paauwe, 2004) as well as their vertical integration with strategic configuration (Marchington and Wilkinson, 2002). 3.3.4 Advantages of Best-fit model Analyses the influence of external environmental factors on organisation and its HR practises. Emphasises congruence and coordination between internal HR practises (Delery and Doty, 1996). Matches HR system with strategic management processes (Schuler and Jackson, 1999). 3.3.5 Disadvantages of the Best-fit model Ignores unique characteristics of individual businesses that could be the main source of competitive advantage (Beardwell and Claydon, 2004, pp.48-49). Ignores employee interests. Simplicity of classical approach in describing competitive strategies. Lacks sufficient attention to dynamics (Boxall, Purcell, 2000, p.187). 3.4 Harvard Model The soft approach Harvard model described by Beer et al. (1984) provides one of the first major statements on how managers should practise SHRM (Appendix 8). The analytical framework consists of six basic components: situational factors, stakeholders interest, HRM policy choices, HR outcomes, long term consequences and a feedback loop through which outputs flow directly into the organisation and to the stakeholders. It is associated with the goals of flexibility and adaptability and implies that communication plays a central role in management (Storey and Sisson, 1993). 3.4.1 Advantages Recognises and incorporates a range of stakeholder interests (Armstrong, 2003) Recognises the importance of trade-offs. Widens the context of HRM to include employee influence, the organisation of work and the associated questions of supervisory style (Armstrong, 2003). 3.4.2 Disadvantages Fails to show corporate or business strategy as key determinant of HRM strategies and polices (Tyson, 2006). This model does not explain SHRM functions in a detailed way (Loosemore, Dainty and Lingard, 2003). 3.5 Best Practice: High Commitment Models These models are tools which are used to enhance companys overall performance in improving employee spirits, behaviours, lowering labour turnover and absenteeism. The aim is to improve productivity, encourage high levels of expertise, and enhance quality and efficiency (Claydon et al. 2004). There are two approaches: the best practice SHRM and universalism. The best practice according to Guest (1989) has four objectives: strategic integration, commitment, flexibility, and quality. These objectives mentioned are required to achieve:- High job performance, Good problem solving among employees, Flexibility Lower employee turnover Another model is Pfeffers (1994): 16 HR practices for competitive advantage through people, later changed to seven practices for building income by putting people first (Appendix 9). This type of model signifies that HR enables organisations to adapt and innovate to gain a competitive advantage. With the universal approach, the concern is with how close organisations can get to the ideal of practices, (Claydon et al. 2004) the assumption being that the closer a company gets, the better the company performs. Other best practice models vary depending on the relationship of organisational performance. This can be seen in Appendix 10. Limitations of best practice models are: difficulty in determining whether or not the HRM practices lead to enhanced organisational performance or whether it is the current financial position which leads to increases in performance. It is also very difficult to determine how organisations with tight financial control operate within highly competitive markets and how they can invest in some of the HR practices advocated in the best practice models (Storey, 1995). Other limitations include: improved performance through efficiency and its tight financial control could be associated with the hard HR policies as mentioned in Storeys 27 points of differences. According to Boxall and Purcell (2003) high commitment models tend to fudge the question of pluralists goals and interests (Boxall et al, 2003) which has also led to negative comments of how best practice models assist with the organisations overall performance. 4 Subways Approach to Human Resource Management/Personnel Management In this part we explore and critically evaluate Subways Leicester based franchisees HR practises and procedures and assess their PM and HRM characteristics. Mannys Classic Subs Limited is a typical example of Subway UK based franchisee. HR practises in this company are conducted by the HR manager and Managing Director (MD), which include planning, advertising, interviewing, recruitment and selection, disciplinary procedures, training, payment and wages review, rewards system and retention. Some fundamental HR procedures are communicated from the head office; however, the way in which they are implemented depends on the management of individual franchisees. In this particular firm HR procedures are still being developed. 4.1 Role perspective There are several top management roles such as the MD, Restaurant Managers, and Company Secretary. These are however, not clearly defined. When looking at lower roles: within the stores themselves, there is a high level of specialisation. The specific roles include: Sandwich Artist involves customer service, paperwork accuracy, cash register, equipment usage, product preparation and taking phone orders. Shift Leader involves supervision of sandwich artist, deals with customer complaints, delegating work, enforcing policies and dealing with staffing issues. Assistant manager involves hiring, training and supervising procedures, weekly inventory and paperwork, food service certification, service counter marketing (Subway Operations Manual, 2009) According to Storey (1992) and Guest (1987), characteristics of PM can be seen at the lower levels and HRM at the top levels. It can however be said that the level of standardisation is high in general. This is because strict guidelines are passed down from the corporate Franchisor to each Franchisee in relation to its operations. In addition to this, communication throughout the company is direct in reference to HR approaches. This could be associated with the size of the company and with the stage within its life cycle. This company has 46 employees and therefore classified as a small firm. In addition, Subway is in the growth stage because it was established two years ago and its market share is still growing. 4.2 Training and Development A two week training program, in the corporate headquarters, in management, book-keeping and personnel procedures, is offered to new franchisees. Plus an additional 34 hours of job training at a nearest subway (Subway Staff Handbook, 2009). In contrast, staff training is provided by the local managers or supervisors however, when training employees in first aid, they are sent in groups to St Johns Ambulance to attend a four day training course in advance first aid. Preliminary courses are also organised before sales training. This way of controlling access to courses when training staff relates directly to PM. Furthermore, the Subway Staff Handout (2009) states that employees could be sponsored to obtain relevant qualifications that may be beneficial to their development within the company. 4.3 Recruitment and Selection The recruitment processes within Subway include e-recruitment (company website), job fairs and word-of-mouth from current employees. They clearly identify what they want from candidates especially in relation to punctuality, accuracy, communication, ability to take direction and follow rules and most importantly, customer friendliness. The selection process begins once the company has received candidates applications. The HR manager identifies the key characteristics of a candidate for example, age, availability and previous work experience. On the second stage of selection, the HR manager selects appropriate candidates for a telephone interview to discuss in detail the requirements of the role. The candidates that match the companys criteria are then invited to a face-to-face interview; ultimately leading to the selection of one candidate and the signing of the contract. The company contract is simple and generic as it applies to most employees. All requirements included within this contract are clearly stated implying a personnel approach. 4.4 Employment relations Managers treat employees according to the business needs. The main focus is on company stakeholders especially customers, who they believe is the heart of their business (Kang, 2009). Internal relationships between staff are fundamental to the company. If conflicts occur, they are de-emphasised and the main role for management is to manage climate and culture. This is a reflection of the HR approach. 4.5 Monitoring and Control Subway adopts a personnel approach to monitoring its employees so that all procedures and regulations set by senior management are followed. The monitoring system used is called KADCAM which ensures every transaction is processed accordingly and any errors within the process line inform the manager that employees are not following the rules. 4.6 Pay and Rewards Wage starts at  £7 per hour for all staff apart from store managers, after a trial period. These are then reviewed annually and depend upon company results and in accordance with the HR approach; pay is also based on individual performance. Company policy also includes promotion for suitable candidates with an appropriate level of experience and essential competencies (Subway Staff Handbook, 2009). CONCLUSION The first section of the report critically analysed PM and HRM and evaluated the similarities and differences between the two approaches. It was identified that PM sees employees as a cost and the objective is to minimise this. In contrast, HRM approach argues that people are a valuable asset and its practices are aimed to increase the employees commitment. They allow for HR policies to fit company strategy and ensure the company maximises business performance. In the second part of the report Subways approach to people management is analysed using comparative frameworks by Beer and Spector (1985), Guest (1987) and Storey (1992) and identified features of both personnel and HRM approaches in Subway. RECOMMENDATIONS According to the companys life cycle which is at the growth stage, and strategy involving maximising return on investment and providing excellent customer service (Subway Staff Handbook, 2009); they have relatively appropriate HR strategies in place. However, in order for them to adapt to the changing dynamic environment, they could improve and develop some of their procedures. From speaking directly with staff at the franchise, it was identified that the employees are given a high level of empowerment. When management first implemented this, staff members were allowed to give out free upgrades but werent given appropriate instructions on procedures. It is recommended that management provides training and supervision (in the form of instruction booklets) before employees are empowered. Subway currently closely controls its staff, but it could shift from PM, monitoring approach to nurturing in order to build trust between the company and its employees. As this franchise in particular is in the development stage, some HR procedures such as rewards and promotions are not clearly identified yet. The company could improve this in order to increase enthusiasm within employees, thus leads to achievement of organisational goals. Subway already emphasises the importance of teamwork however this can always be improved and develop for example by the use of team building workshops. They could also have an additional rewards set for teamwork as opposed to just individual rewards. Finally, rate of pay is fixed as there is no difference between weekend and week pay. Separate teams are allocated to work weekends and mid-week. With a separate team just working on the busier weekends, dissatisfaction may occur. In compliance with other fast food companies within the UK, a recommendation would be to increase the hourly pay rate for the members that work on the weekends. REFERENCE LIST Armstrong, M. (1987) Human resource management: a case of the emperors new clothes?, Personnel Management, 19(8), pp.30-35 Armstrong, M. (1996) A handbook of Personnel Management Practise 6th Edition, Kogan Page Ltd, pp.27-63 Armstrong, M. (2003) Human Resource Management Practice 9th ed. 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