Saras Secret Essay - 1675 Words

Saras Secret Moving to the big city was a big step for Sara. Her parents always warned her about the dangers of city life, but she never let the warnings hinder her decision. Her dream of a fast paced life has been with her for as long as she could remember, and nothing could change her mind. Sara was brought up in a small town about 200 miles from the city. This was a town in which everyone was friends with everyone, and most of the doors where never locked. Looking at this town was like looking at a painting that would be hanging up in a museum somewhere. In fact, Saras house looked like, it too, would have its own painting. Nothing was ever out of place, it even seemed as though each blade of grass knew that it had a†¦show more content†¦And at that point she thought that this day was one she was always going to remember. Not even two seconds after, she heard a woman screaming. It was a terrifying scream, she knew the women was in trouble. She looked all around, and heard it again. Looking up at an apartment building she noticed it was coming from the 4th floor. Sara knew that this woman was in a life or death matter, and that she was the only one who could help. To be able to help the women, Sara would have use her special talents, and that there was a risk of showing her true identity. But after another terrifying scream from the women, Sara was convinced her that it was a risk she had to take. Sara was the only one who could freeze time, and take the attacker as far away as possible. This is why her parents could never find out about her powers. If they knew that their daughter was different, they would end up distancing themselves from her. Sara grew up with this secret her whole life, but never really had to opportunity to use her powers to help others because of the very little danger in her hometown. Sara’s eyes were the tools that laid behind her powers, by just blinking, her powers could come to life. So after another scream, Sara blinked her eyes, and all the people in the city, country, world, became frozen as if they where mannequins in a department store window, trying to look lifelike. By flying up to theShow MoreRelatedVictorias Secret Swot3921 Words   |  16 PagesMarket: Victoria’s Secret is a retail brand product of lingerie, clothes and beauty products, which is owned by the Limited Brands Company. It has thousands of retail stores opened in the United States and few in Canada. The Products are available through the retail stores, catalogue and online business. Such fast growing market was established by Roy Raymond in San Francisco during the 1970s. Raymond went beyond from just providing the traditional white cotton piece for underwear that sold inRead MoreEssay on Marketing Plan for Victoria Secret3982 Words   |  16 Pages15. Organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 14 16. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 15 17. Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 15 amp; 16 18. Evaluation and control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 16 19. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 16 amp; 17 Company Description Victoria’s Secret began in 1977 in San Francisco. It was started by a graduate student named Roy Raymond. He came up with the idea to create a specialty store because he wanted to buy lingerie for his wife but felt embarrassed to do this in a large department storeRead MoreAnnual Marketing Plan Victoria Secret4048 Words   |  17 PagesVictoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4Read MoreVictorias Secret Marketing Plan6238 Words   |  25 PagesVictoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Ã… ½Ãƒ ¡ry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Read MoreVictorias Secret4752 Words   |  20 PagesGroup Consumer Analysis: Victoria’s Secret | MKTG 425-101 | Michelle Fox, Tyler Gullivan, Shannon Johnston, Sara Seeger, Colin Watts | Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenageRead MoreThe Secret Service And A Protective Security Policy1309 Words   |  6 PagesIntroduction Assassination is always a serious business. It is unfamiliar to most of us who live in liberal democracies. The Secret Service found that assassination seems clear is that, for almost all subjects, attacks or near-lethal approaches occurred after a period of downward spiral in their lives (Dedman, 1998). The most often motive that assassins gave for attacking a public figure was to achieve notoriety or fame, and only a few wanted political change or acted in a group. Other assassinsRead MoreMy Sister s Keeper : Film Review Essay1433 Words   |  6 Pagesdefined as a two-parent biological family because their family consists of a father, a mother, and their two biological daughters and a biological son. The oldest daughter, Kate, was diagnosed with leukemia at a young age. After discovering that Brian, Sara, and Jesse were not matches to help Kate, her parents were advised to go through with an IVF process that would create a nearly perfect match for Kate. This child, Anna, was creat ed in order to supply the tissues, organs, and blood that are necessaryRead MoreThe Creed Way : Chapter One : Family And Places1291 Words   |  6 Pages so where was I oh yay so one day as i got up in the morning i realized only grandma and grandpa were the only ones getting ready for the day. But that was ok I guess. When the day was finally over i came home to an empty house. 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Swot Poland Free Essays

SWOT analysis for wine in Poland This module assists exporters and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and threats for a wine exporter planning to target the Polish market. It also helps DC exporters to make a SWOT analysis, specific to their company. A SWOT (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in relation to market developments and competitors on selected markets. We will write a custom essay sample on Swot Poland or any similar topic only for you Order Now The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, both affecting your market entry. You are only in control of internal elements. You can adapt and improve their intrinsic quality according to market trends, and the resulting opportunities and threats, in your target markets. In Figure 1 you can find a SWOT analysis for a DC exporter of wine to Poland. Note that this analysis is generalised, and should be used only as an example. The CBI Export Marketing Planner (available at http://www. cbi. eu) offers tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of five variables; Men (human resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, qualitative certifications). Secondly, you can apply the value chain approach to analyse all value-addition activities of your company. Identifying external factors is done through a market audit. The character of all these elements is that they are beyond your control. You cannot influence them. The market dictates the rules of the global play you are about to enter. The key question here is: can you deal with the market trends? Do the trends offer you chances or challenges for export success? Together with the competitor analysis, it will determine your decision on final market selection and market entry strategy. CBI modules on your product (group) offer a lot of information on market developments, threats and opportunities. The third tool offered by the Export Marketing Planner is the STEEP methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), Economic factors, Environmental factors and Political factors related to trade. Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: marketinfo@cbi. eu †¢ www. cbi. eu/disclaimer SWOT analysis for wine in Poland Figure 1 SWOT analysis for wine to the Poland SWOT: DC EXPORTER OF WINE TO POLAND STRENGTHS †¢ †¢ †¢ †¢ †¢ †¢ Availability of cheap land and raw materials Favourable climate Larger production volume Innovative character of wine compared to Old World wines Competitive price Availability of low-cost human resources Unique grape varieties †¢ †¢ WEAKNESSES Transportation costs Lack of (access to) capital (investment/working) and export insurance Lack of access to market intelligence Lack of export/management experience Lack of Quality Assurance Systems Lack of entrepreneurial capacity Lack of tacit knowledge †¢ †¢ †¢ †¢ †¢ OPPORTUNITIES †¢ †¢ †¢ †¢ A new wine market with expanding possibilities and un-established tastes Expanding market share of table wine The domination of cheap wine can make entry for some DC exporters easier Low import tariffs Emergence of small independent importers dealing with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks; sharing of knowledge â₠¬ ¢ THREATS Dominance of semi-dry and sweet wines can limit distributors focusing on dryer varieties High volume requirements by importing hypermarkets, which lay a dominant role in Poland DCs face competition from each other Cultural and language differences EU quality assurance and legislative requirements difficult for DC producers (e. g. adding sugar) Trust in Eastern European brands due to tradition Preference for cheap table wine as a threat to market integration of more premium wines †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ This survey was compiled for CBI by ProFound – Advisers In Development in cooperation with Theo Jansen Disclaimer CBI market information tools: http://www. cbi. eu/disclaimer Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: marketinfo@cbi. eu †¢ www. cbi. eu/disclaimer How to cite Swot Poland, Papers

Technology in Marketing Research Samples †MyAssignmenthelp.com

Question: Discuss about the Technology in Marketing Research. Answer: Introduction: There is a significant impact that Technology has created in market research in modern days. Data collection which is one of the essential parts of marketing Research was earlier done through manually and also has to be recorded in Manual notebook. With the introduction of digital technology it is easily possible for all marketing research companies to easily collect store and process valuable relevant information in the domain. Technology has also enabled various effective tools that can be used in marketing research. The aim of the current report is to discuss the positive impact of Technology marketing research in today's business environment. The outcome of this report will help ResMarket Pyt, which is the Sydney based market research firm to adopt the technology. The report will therefore help the stakeholders of the company to understand the importance of adopting digital technology and the way it can help their business to improve in spite of the high cost that are involved in its adaptation. Method used in Marketing Research using technology Marketing research is an important part of Data Collection process from the external market environment, which ultimately helps in the process of making business and marketing plan for a business organisation. It is important for all marketing Research Organisation to use the best methods in research that is enhanced with the help of latest technology. Winer and Neslin (2014), have suggested that it is important to define the problem of research in marketing which is the primary step. In the subsequent step it is important to propose a perfect Research Design. Due to the implication of Technology, it is important for the market researchers to develop separate design that can help to enhance the overall process of Data Collection and sampling. Babin and Zikmund (2015), have mentioned that online survey is one of the popular ways of collecting market research data that is done with the help of latest digital platforms. One of the major advantages of these online surveys is due to the fact that it can help reduce the overall cost. This process is highly dependent upon web based Data Collection method and email survey that are believed to be few of the attractive ways adopted by market researchers. According to Trainor et al. (2014), with the help of online survey this possible for the market researchers to save huge amount of time that was earlier needed in the process of manual data collection. As most of the information is being collected in automatic method, it is not required for the surveyors to wait to collect data. Moreover, it is also possible for the market researchers to reach out to wide range of audience as it is done with the help of online digital platforms (Norman and Verganti 2014). For example it is possible to design the online survey for the help of social media platforms, where it is possible for several of the users to express their opinion about any marketing research topics. Accuracy is also one of the major advantages that are gained with the help of online surveys. As all the data collection process is done with the help of programming software, there are much less chance of errors that was a major disadvantage of manual data collection process. It is also possible for the participants of the survey to easily express their opinion and for the market researchers it allows them to collect data from wide range of audience. This can also allow them to provide better result of the marketing research (Neuhofer et al. 2014). Advantages in data analysis Data analysis is also one of the major advantages of use of technology in marketing research. According to Lin and Atkin (2014), as data are collected through online process it is possible for the market researchers to apply latest software that is used in the process of data analysis. The statistical analysis of the collected data is an essential part of marketing research. Earlier days, this analysis has to be done manually, where there were huge risks of errors. Huang et al. (2016), have suggested about the SPSS and Stata, which are few of the popularly used data analysis commercial software that are used by the current market researchers. High level of accuracy can be obtained with the implication of these data analysis software. Both quantitative and qualitative method of data analysis can be implicated with the help of this software. In many cases it has been seen that, market researchers often face challenge while processing huge amount of data that are collected from online s urveys. The data analysis software can easily manage the huge bulk of data and also help them to store for all future references. Transcription analysis which is one of the essential parts of qualitative research method can also be achieved along with text interpretation and coding. This part is essential in Analysis of data that has been collected from interview of various individuals (Henseler et al. 2016). The data analysis software also have the feature of content searching tools, which can help the market researchers to easily search for any vital information from the bulk of collected data. Data collected can also be compared and linked with other relevant data of the past. With this it is possible for the market researchers, analyse the changing environment of business. This thing is necessary for the business forms to bring about significant modification in their marketing plan. Mapping and networking is also one of the major features of data analysis software, which can help the market researchers to identify any flaws or fake information that has been collected in the overall process of marketing research (Malhotra et al. 2013). Initiation of new research roles With the implication of Technology in marketing research it is important for all marketing research companies like ResMarket Pyt to hire new skills and workers. Multiple tasking skills are one of the important features that allow the company to deal with the most of the important tasks related to Marketing research (Mittelstaedt et al. 2015). Hence it is possible for all marketing research business firms to create new job opportunities and Technology is being implicated in their investigation activities. Conclusion and Recommendations: Hence it can be concluded that in spite of the high expense that is involved in the implication of Technology in marketing research activities, it is possible for the business firms to gather precise and accurate relevant data. This can ultimately help the marketing research to provide better result of the investigation work. It is also important to mention in the context that in current days it is essential for all business organisations to have accurate and latest information related to the external environment of marketing. As the demands of the customers are changing rapidly, it is important to gather all the latest information, which will allow the companies to modify them business plan and stay ahead in the competition. The online marketing survey is one of the major advantages that allow the companies to save both cost and time that is needed in marketing research. Hence it is important in this context, for ResMarket Pyt marketing research company to adopt the technology in their marketing research activities. It is also recommended for the company to hire skilled software experts, who can make best use of the data analysis and data collection process that is needed to provide accurate and better marketing research result. The use of the latest data analysis software is also recommended for the company. At the initial stage, it is recommended that the company should modify the infrastructure so, which will allow them to make the best use of the technology in all the marketing research activities. References Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning. Henseler, J., Hubona, G. and Ray, P.A., 2016. Using PLS path modeling in new technology research: updated guidelines. Industrial management data systems, 116(1), pp.2-20. Huang, Y.C., Backman, K.F., Backman, S.J. and Chang, L.L., 2016. Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), pp.116-128. Lin, C.A. and Atkin, D.J. eds., 2014. Communication technology and social change: Theory and implications. Routledge. Malhotra, N.K., Birks, D.F. and Wills, P., 2013. Essentials of marketing research. Pearson. Mittelstaedt, J.D., Kilbourne, W.E. and Shultz, C.J., 2015. Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars. Journal of Business Research, 68(12), pp.2513-2516. Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology?enhanced tourism experiences. International Journal of Tourism Research, 16(4), pp.340-350. Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs. technology and meaning change. Design issues, 30(1), pp.78-96. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), pp.1201-1208. Winer, R.S. and Neslin, S.A. eds., 2014. The history of marketing science (Vol. 17). World Scientific.